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ZORA Token Surges Over Weekend Amid 'Creator Coin' Frenzy

The new tokenized social feed resembling Instagram garnered new speculative energy (and controversy) on Base.

Jul 28, 2025 • 1 min read

ZORA, the content coin protocol powering parts of the new Base App, has surged amid soaring creator token activity and a public debate between Base and Solana leaders over tokenized social engagement.

What’s the Scoop?

Token Price Surge: ZORA has climbed over 840% this month, with one-week gains exceeding 140%.
Content Coin Activity: Daily minting activity on Zora jumped to 10,000–15,000 tokens, peaking at over 38,000 post Base App rebrand. ZORA’s daily trading volume rose from around $1 million to more than $6 million, with market cap crossing $200 million.
Executive Clash: Solana co-founder Anatoly Yakovenko criticized creator coins as “digital slop,” with Base’s Jesse Pollak tweeting his defenses of the coins heavily over the weekend.

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