Zora Announces $ZORA, a Community Memecoin

Zora has unveiled $ZORA, a community-focused memecoin launching in Spring 2025.

Why it matters

$ZORA marks a new phase for Zora, which has evolved from an NFT marketplace into a fully onchain social platform where posts function as tradeable coins.

The token launch is aimed at celebrating and unifying Zora’s ecosystem while reinforcing Zora's lodestar push toward onchain creativity and tokenized content.

What we know

So far, Zora has confirmed:

• $ZORA will launch on Base with a 10 billion total supply
• A snapshot for distribution was taken on March 3, 2025, at 9 AM EST, with another one coming three days before the as-yet unannounced launch date
• The token will offer no governance rights and is intended "for fun only and not for investment purposes," i.e. it's a cultural asset

By the numbers

The pulse of Zora at the moment:

• Zora’s marketplace and onchain social network spans six major chains, including Ethereum, Base, and its own Zora Network L2
• To date, over 618k creators and 2.4 million collectors have earned more than $27.7 million in ETH rewards through Zora for their onchain activity, with Zora content generating more than $376 million in secondary trading volume up to now
• Accordingly, a large swath of creatives in the Ethereum ecosystem will have eligibility for the $ZORA airdrop

The allocation details

The $ZORA distribution basics:

• 35% of the supply will be allocated to incentives (20%), an airdrop (10%), and liquidity (5%), ensuring involvement from early adopters, creators, collectors, and exchanges
• The airdrop, incentives, and liquidity allocations will be immediately accessible, allowing for instant trading
• Considering long-term growth, 20% of the supply will be set aside for a treasury, which will be reserved for community alignment and proliferation efforts—these funds will unlock monthly over four years, starting six months after the token generation event (TGE)
• The team and strategic contributors bloc (44.9% combined) will unlock over three years, also starting six months after the TGE

Positioning for the 2nd snapshot

With a second activity snapshot coming up, you still have time to up your eligibility for the Zora airdrop. Diving in here is straightforward:

1. Complete Your Profile: Fill out your Zora bio, profile picture, and social links to signal active participation.
2. Coin Your Content: Post text, images, or videos daily—every post becomes an ERC-20 coin on Base, from which you'll automatically receive 10M of the supply.

Zooming out

What's clear is that $ZORA is set to become a key liquidity driver within Zora’s ecosystem, fueling social token experiments, new content monetization models, and more.

With its Base deployment and multichain reach in the Ethereum ecosystem, the coin also has the potential to reshape the onchain media landscape in crypto well beyond Zora’s main platform in the months ahead, thanks to third-party builders.

Keep your eyes peeled here—and your Zora posts flowing—accordingly!

More on Zora

• ✨ Website
• 🪄 The Ticker is $ZORA
• 🪙 $ZORA Tokenomics
• 📸 Every Zora Post Is a Coin