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Analysis

Yaps, Yapster & The Yappening

Crypto's latest SocialFi trend looks to pump memes and pump the conversation.
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Jan 27, 20253 min read

Is 2025 the year of the Yap?

For the less chronically online out there, yapping means to talk noisily or stupidly; to jabber. As is common in crypto, we’ve owned this somewhat trolling nomenclature. We yap, and we yap proudly. So much so that yapping is not only tolerated here but encouraged. 

This all has exploded in recent weeks with uptake around the hot new app Yapster, which teases a future where yapping becomes a profession, a soon-to-be currency (as is crypto tradition), and a way of life.

Let's take a look at Yapster and what else is new in Yap culture 👇


🗣️ Yapster's Meme Monetization 

Yapster is a social meme game where you can spin up memes with the intent of besting the rest and graduating to true crypto meme Valhalla – in this case getting enough liquidity to launch on Raydium. Think of it as a mobile-friendly combination of Pump.fun and HQ Trivia, albeit in an app decked out in Comic Sans, so you know it’s a good time ;)

Every day at 2 pm EST, players submit a meme to be voted on. Other players tune in to vote on which meme reigns supreme, with the winning token deployed on Raydium and airdropped to all players who submitted a meme. Last week, the first meme launched and ran up to a $25m market cap within ten minutes. Sure, those aren’t $trump memecoin numbers but still impressive. 

Despite being invite-only, the app’s servers are currently being overrun by euphoric speculators looking to fatten their memecoin stack, and those invite codes are currently the hottest ticket on Crypto Twitter.

Like many memecoin pump games, the shelf life on these money games may likely only last for so long. Attention will most likely move from one day's token to the next, removing liquidity from the old and adding to the new. As is tradition, many will lose money on the token they gambled on, so be careful out there and understand many of these are flashes in the pan.

But don’t fret; the yapportunities abound. You can yap without gambling on memes!

🗣️ Kaito & Certified Yappers

In order to measure the mindshare of any crypto topic, KOL, or project, Kaito has built an algorithm that spits out a yap score. What exactly is underneath the hood of this determination is still a bit unclear, but at a high level you get rewarded for educating, getting “smart followers” to engage with your content, and starting impactful conversations across Crypto Twitter.

Based on your yapping, you can gain or lose mindshare on a leaderboard filled with some of the most well-known KOLs, including AI Agents, in this space.

As is tradition, again, we’ve found a way to gamify and SocialFi our online interactions. You can measure how yappy your posts are. You can yap to earn. You can yap to compete. You can measure your yaptitude.

If the yap rumors hold true, then it pays to be helpful and share wisdom on X. Something we highly recommend in a space that moves quickly and overly yaps misinformation. Go out there and yap with the best of them.

🗣️ What Will Yappen Next?

Individual yaps, just like memes, will surely come and go as quickly as last year’s consumer trends. But the act of the yap seems to be here to stay, especially since it’s something we’ve been doing since humanity learned to yap (stoned ape theory, anybody??). 

Now that you can play yap games, get rewarded for yapping, and yap for a living, expect to see more yapping throughout 2025. Who knows, Merriam Webster may even eye Yap for word of the year, which sounds much better than brainrot, eh?

Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here.

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