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Trump's Truth Social Plans Utility Token for Streaming and Subscriptions

Trump Media explores crypto rewards to power its growing subscription and fintech ecosystem.
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Jul 10, 2025 • 1 min read

Trump Media & Technology Group (TMTG), the parent company of Truth Social, is exploring the launch of a utility token to support its digital ecosystem. According to a shareholder letter, the proposed token would be integrated into a "Truth digital wallet," allowing users to pay for Truth+ streaming subscriptions and potentially other products and services within the platform.

What’s the Scoop?

  • Token Utility: The utility token is intended for use within the Truth Social ecosystem, starting with subscription payments for the Truth+ streaming service and potentially expanding to other offerings.
  • Fintech Integration: TMTG has filed a trademark application for "Truth.Fi," a fintech brand that includes services for a digital wallet, indicating a broader strategy to integrate financial services into its platform.
  • Crypto Partnerships: Earlier this year, TMTG finalized agreements with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) through its Truth.Fi brand, focusing on digital assets and securities with a "Made in America" emphasis.
  • Broader Crypto Engagement: President Donald Trump, who owns over 50% of TMTG, has been actively involved in the crypto space, including promoting the TRUMP memecoin and serving as "Chief Crypto Advocate" for the DeFi project World Liberty Financial.

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