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Trump Media Supercharges Its Bitcoin Bet

The company has stocked up on $2B in BTC as it has looked to raise its crypto profile.

Jul 21, 2025 • 1 min read

Trump Media & Technology Group (TMTG) has converted nearly two-thirds of its liquid assets—approximately $2 billion—into Bitcoin and related securities, signaling a strategic shift toward a crypto-native corporate treasury.

What’s the Scoop?

$2B Bitcoin Move: TMTG now holds roughly $2 billion in bitcoin and Bitcoin-linked securities, representing about 66% of its $3 billion liquid asset pool.
Options Strategy: The firm earmarked an additional $300 million for bitcoin-related options, planning to convert them to spot BTC when strategically advantageous.
Share and Note Raise: This bitcoin acquisition is funded through a private placement that raised $2.5 billion—$1.5 billion in stock and $1 billion in convertible notes.
Treasury Playbook: Modeled after MicroStrategy’s strategy, TMTG aims to use bitcoin as a financial hedge, protect against banking exclusion, and integrate crypto synergies into Truth Social and future utility tokens.
Market Effect: Shares surged over 8% in pre-market trading on the news, despite a 40% year-to-date slip—highlighting both enthusiasm and volatility tied to its crypto pivot.

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