Trump Family's Crypto Holdings Surge $5B with $WLFI Listing

The Trump family’s DeFi fortune surged another $5.1B this week after World Liberty Financial (WLFI) listed its token on several exchanges Monday, with prices of the token settling near $0.22.
What’s the Scoop?
- Token Allocation: The Trumps hold 22.5B WLFI — 22.5% of the total supply — along with 38% equity in parent company WLF Holdco LLC and 75% of presale revenue rights.
- Liquidity Caveats: Despite the high paper value, the family’s allocation is locked under an undisclosed vesting schedule and cannot be sold yet.
- Market Debut Stats: WLFI was trading as high as $0.46 in pre-launch, but debuted near $0.22. Just under 25% of tokens were available to trade at launch, with current prices implying a fully diluted valuation just a hair below $23B, according to CoinMarketCap.
- Protocol Details: WLFI serves as the governance token for the Ethereum-based World Liberty Financial protocol, which recently launched its own stablecoin, USD1, now the sixth-largest stablecoin.
Bankless Take:
Donald Trump has profited enormously from a pro-crypto image. Although World Liberty Financial underdelivered relative to initial promises, the crypto industry has found no problem assigning the project with a staggering valuation ~5x larger than Aave’s.
🚀 The $WLFI Lockbox is LIVE.
— WLFI (@worldlibertyfi) August 25, 2025
You can now move your $WLFI into the Lockbox to begin the unlock process.
🔗 Unlock here: https://t.co/QXA44NAffg
⏰ Claiming begins: September 1 @ 8:00 AM ET (20% of your initial allocation).
Thread below with step-by-step screenshots. Only use…