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Trump Family's Crypto Holdings Surge $5B with $WLFI Listing

The token listing of the World Liberty Financial native token has brought the U.S. President's family billions in paper gains.
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Sep 2, 20251 min read

The Trump family’s DeFi fortune surged another $5.1B this week after World Liberty Financial (WLFI) listed its token on several exchanges Monday, with prices of the token settling near $0.22.

What’s the Scoop?

  • Token Allocation: The Trumps hold 22.5B WLFI — 22.5% of the total supply — along with 38% equity in parent company WLF Holdco LLC and 75% of presale revenue rights.
  • Liquidity Caveats: Despite the high paper value, the family’s allocation is locked under an undisclosed vesting schedule and cannot be sold yet.
  • Market Debut Stats: WLFI was trading as high as $0.46 in pre-launch, but debuted near $0.22. Just under 25% of tokens were available to trade at launch, with current prices implying a fully diluted valuation just a hair below $23B, according to CoinMarketCap.
  • Protocol Details: WLFI serves as the governance token for the Ethereum-based World Liberty Financial protocol, which recently launched its own stablecoin, USD1, now the sixth-largest stablecoin.

Bankless Take:

Donald Trump has profited enormously from a pro-crypto image. Although World Liberty Financial underdelivered relative to initial promises, the crypto industry has found no problem assigning the project with a staggering valuation ~5x larger than Aave’s.

Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

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