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News

Tom Lee's Bitmine Invests $200M in Beast Industries

The ETH treasury firm is now an investor in MrBeast's media and consumer empire.
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Jan 15, 2026 • 1 min read

Leading Ethereum treasury company Bitmine will invest $200M into Beast Industries, the social media and consumer goods conglomerate founded by Youtube creator Jimmy "MrBeast" Donaldson.

What's the Scoop?

  • Diversifying the Portfolio: Bitmine Immersion Technologies – the largest publicly traded ETH holding company – announced a $200M equity investment into Beast Industries this morning. In a press release about the investment, Bitmine Chair Tom Lee lauded MrBeast and Beast Industries as, "the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials."
  • Investment Considerations: Bitmine, which held over 4M ETH worth more than $13B at the time of writing, is primairly an ETH treasury company play for the majority of its shareholders. It is unclear how the Beast Industries investment will impact BMNR over the long run, but the stock was down as much as 5% today.
  • Imminent Events: The Beast Industries investment announcement came just hours ahead of Bitmine's Annual Meating, livestreamed via X today. The deal with Beast Industries is expected to close on or about January 19, 2026.

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