The Blue-Money Gospel
ETH is good. ETH to $10 trillion is good for the world. Without ETH there is no DeFi. Without ETH there are no cypherpunk values. Ethereum will never be strong without a strong ETH.
Yet we spend all our time building the Ethereum network and almost no time building ETH the meme.
0. Boot-Up
Ethereum wants to be the neutral, global money layer.
But money isn’t neutral. Money is belief encoded as code.
Bitcoin learned that lesson first. It wrapped math in myth, lit the torch, and never looked back.ETH hasn’t done that—yet.
Time for a firmware upgrade.
1. What Bitcoin Got Right
- Orange-coin culture is a religion dressed up as software.
- 21 million isn’t just supply. It’s scripture.
- “Number go up,” is both an accounting identity and a creation myth.
- Laser eyes turned every hodler into a walking billboard.
- Shame anyone who sells. Canonize anyone who stacks.
Result? A decentralized choir singing the same hymn: Bitcoin is money.
The social layer – not SHA-256 – turned BTC into a $2 trillion store of value.
2. What Ethereum Forgot
We built the best settlement engine on earth…then acted embarrassed that early believers might get rich.
We optimized for running a node instead of running a meme.
We fragmented into a confederacy of L2s and side-quests—while letting the asset that secures our destiny drift in the ocean.
It's great that Coinbase built an L2. You know what'd be better? Coinbase adding 250,000 ETH to its balance sheet.
The chain is decentralized. The narrative? Scattered.
3. The Coordination Bug
ETH isn’t lagging because of tech. It’s lagging because its conviction is sharded.
A store-of-value is not a marketing problem; it’s an evangelism problem.
Until we convince them blue coin good the institutions will keep saying, “Cool protocol—what do I buy?” and click elsewhere.
4. Blue-Money Cult
We don’t just need more blockspace. We need a new mindset.
- Hold ETH.
- Tell everyone to hold ETH.
- Shame L2 treasuries, whales, and DAOs that don’t.
- Celebrate people who buy ETH.
- Stake. Restake. Auto-stake.
- Meme ETH as digital gold with yield.
- Write, tweet, podcast, shit-post.
- Elect leaders who do the same.
- Proselytize until “1 ETH = 1 ETH” is kindergarten math.
Call it irrational. Stores of value run on irrational confidence.
5. Myth Busting
“But Ethereum is about the apps!”
Sure—but the only app that needs Ethereum-grade decentralization is ETH the asset. Stablecoins? Fine on Tron. RWAs? Could live on Solana.
High ETH price = high defi bandwidth = the whole point.
“Maximalism feels toxic.”
No. Losing feels toxic. Faith is a feature. Toxicity is a bug you can sandbox. Be maximalist about ETH the asset and pragmatic about Ethereum the network.
“We have better tech.”
And VHS beat Betamax. Narrative > specs.
“What about the network?”
We can chew gum and walk. Scale Ethereum and scale ETH as a SoV.
6. Belief Beats Spreadsheets
Forget discounted‑cash‑flow models—does gold have cash flows? Does bitcoin?
Stores of value rise on collective conviction, not projected earnings. Every time Ethereum is used, a portion of ETH is burned. Utilization → Scarcity. That’s the only fundamental you need.
ETH is a future global reserve asset, not a tech stock. Price the faith, stake the token, watch scarcity do the rest.
7. Call to Faith.
Ethereum is at its best when it’s maximalist about ETH the money and pragmatic about Ethereum the tech.
Want decentralization? Fund it with an asset the world can’t ignore.
Want legitimacy? Preach it, live it, stake it.
ETH is worth 11% of BTC right now. That's criminally undervalued for an asset in the same reserve currency game.
Bitcoin showed the playbook. But it doesn't have the network. ETH has stronger defi, an onchain economy, better issuance, and a roadmap that scales.
Hold. Stake. Evangelize.
And whenever someone asks what to buy, you know the answer. ETH or nothing.