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The Bankless Guide to Blur

Blur Explained: The Beginner's Guide to the NFT Exchange
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Jul 28, 20233 min read

Blur is a leading NFT marketplace that caters to both Ethereum and Blast networks, offering a high-performance platform for trading digital assets. It provides a sophisticated environment for traders to engage with the NFT ecosystem.

Key takeaways

  • Blur offers advanced features like portfolio management, real-time price feeds, and aggregated listings.
  • Blur's native BLUR token provides governance rights and an avenue for community grants and incentive programs. 
  • As the premier NFT trading destination on Blast, Blur has become a central pillar in the emerging Blast app scene.

What is Blur?

Launched in 2022, Blur is an NFT marketplace that has distinguished itself by offering a suite of advanced trading tools and a user-friendly interface. It supports NFT trading on Ethereum, the leading blockchain for NFTs, and has expanded to become the primary NFT trading platform on Blast, a new Layer 2 (L2) network built by the Blur team.

A key feature that sets Blur apart is its integrated lending protocol, Blend. Launched in May 2023, Blend is a peer-to-peer perpetual lending protocol that allows users to borrow ETH against their NFT collateral or use a "Buy Now, Pay Later" option to purchase NFTs on the Blur marketplace. Blend features:

  1. Fixed-rate loans with no set expiry date
  2. Support for blue-chip NFT collections as collateral (e.g. CryptoPunks, Miladys, etc.)
  3. No oracle dependencies, with market-determined interest rates
  4. A unique auction mechanism for lenders to exit positions
  5. Integration with Blur's rewards system, offering BLUR tokens for participation

For Ethereum users, Blur provides a comprehensive marketplace with features tailored for high-volume trading, collection management, and now, NFT-backed lending. On Blast, Blur offers early adopters the opportunity to engage with a new, potentially high-growth NFT ecosystem. Creators can list their NFTs on both networks, reaching a diverse audience of traders, while also potentially leveraging their assets for loans through Blend.

How does Blur work?

Users connect their Ethereum or Blast-compatible wallets to access Blur, which aggregates listings from multiple marketplaces, providing users with a comprehensive view of available NFTs. The platform offers real-time price feeds and market data to inform trading decisions.

As such, users can manage and analyze their NFT portfolios across both the Ethereum and Blast networks and tap into advanced tools as needed like sweep features for bulk purchases and customizable alerts.

Why Blur?

Blur is known for its fast, responsive interface, making it ideal for traders who need to act quickly on market movements. Designed for professionals, the platform’s specialized tools particularly cater to high-volume and strategic trading. Blur also makes it simple to compare listings across multiple marketplaces, ensuring good deals, and as the top NFT marketplace on Blast it’s the most popular way to access Blast NFT opportunities today. 

How to Invest in Blur?

Investing in Blur involves acquiring the BLUR token. BLUR can be purchased on major cryptocurrency exchanges like Coinbase or Kraken. As of September 2024, the BLUR token is trading around $0.24 per token, with a market capitalization of around $446 million. This native and public token approach is a notable contrast with the popular NFT marketplace OpenSea, which has private investors and reportedly no plans for a token launch. 


More from the Blur archives

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Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here.

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