Polymarket Partners With Kaito to Launch Attention Markets

Polymarket announced a partnership with Kaito AI to launch "attention markets," allowing users to bet on the popularity and public sentiment of trends, brands, and people.

What's the Scoop?

• The Partnership: Polymarket will use Kaito's social media data aggregation to create markets based on "mindshare" (how much people talk about something) and "sentiment" (whether that talk is positive or negative). Data is pulled from X, TikTok, Instagram, and YouTube.
• Example Markets: Traders could bet on questions like "Will Anthropic's mindshare be higher than OpenAI next month?" or "Will sentiment on Elon Musk go up this month?"
• Pilot Results: Two pilot markets launched last November have already done significant volume. "How high will Polymarket's mindshare go (by March 31, 2026)?" has seen over $1.3M wagered.
• Rollout Timeline: Polymarket plans to launch dozens of attention markets in early March, expanding to hundreds by year-end. AI-related topics will come first, followed by entertainment and world events.
• Kaito's Pivot: The partnership comes roughly a month after Twitter revoked API access from apps rewarding users for posting, effectively ending Kaito's Yaps program. 

Bankless Take:

This partnership marks the first clear phase of Kaito's pivot after Twitter killed the InfoFi rewards model. It's a smart repositioning and prompts the question of whether or not this partnership is exclusive or open to allowing Polymarket to integrate with additional “InfoFi” providers like Cookie later on. If the partnership is exclusive, it may seal the fate of other platforms, given the hurdles they’d face to 1. either pursuing partnerships with other prediction markets or 2. launching their own prediction markets. If I had to bet, I’d believe we’d see more of the latter.