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Article

MicroStrategy Rebrands to ‘Strategy’

Michael Saylor makes his aims clear with Bitcoin-flavored company rebrand.
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Feb 5, 2025 • 1 min read

MicroStrategy, the largest corporate holder of Bitcoin, has officially rebranded to “Strategy” in a move to solidify its identity as a Bitcoin-focused company.

What's the Scoop?

  • New Name and Colors: MicroStrategy has rebranded to “Strategy,” shifted its primary branding color to orange, and slapped a Bitcoin "B" onto its own logo.
  • Corporate Bitcoin Leader: Strategy continues to position itself as the largest corporate holder of Bitcoin, holding around 471,107 total BTC, valued around $44B.

Bankless Take:

This rebrand isn’t just cosmetic, it’s a full embrace of Bitcoin as the company’s defining asset. Strategy has aimed to position itself as a leveraged bet on Bitcoin, benefiting from both its treasury holdings and stock market enthusiasm. With BTC adoption growing and institutional interest rising, this move reinforces how deeply some firms are willing to integrate Bitcoin into their corporate DNA.

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