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House of Doge Buys Italian Pro Football Club
Dogecoin's corporate arm is now the largest equity holder in U.S. Triestina Calcio 1918.
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House of Doge, the official "corporate arm" of the Dogecoin Foundation, just made history with its acquisition of a majority stake in U.S. Triestina Calcio 1918, marking the first-ever ownership of a European football club by a cryptocurrency company.
What’s the Scoop?
- Historic Merger: House of Doge Inc. announced alongside merger partner Brag House Holdings (NASDAQ: TBH) that its joint venture has become the largest equity holder in U.S. Triestina 1918, one of Italy’s oldest professional football clubs.
- Digital Assets Meet Real-World Sports: The deal will see Dogecoin integrated into Triestina’s operations, with plans to enable crypto payments for tickets, merchandise, and concessions, and to fund community initiatives around the club.
- Strategic Leadership: To strengthen its sports operations, House of Doge appointed Roger Rai, Vice Chairman of the Toronto Blue Jays and a board member of Maple Leaf Sports & Entertainment, to its advisory board. Rai will advise on commercial partnerships, governance, and modernization of the fan experience, including new crypto-native payment and engagement initiatives.
It’s official! House of Doge is now the majority owner of U.S. Triestina 1918, one of Italy’s oldest professional football clubs!
— House of Doge (@houseofdoge) October 20, 2025
Dogecoin was founded on Community—and the world’s game is one of the biggest communities there is. We will support Triestina with immediate capital… pic.twitter.com/npUKFiROtR