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Coinbase Acquihires Sensible Founders

Founders Jacob Frantz and Zachary Salmon will lead Coinbase’s onchain consumer efforts as Sensible winds down.

Sep 9, 2025 • 1 min read

Coinbase has acquihired the founders of Sensible, a crypto yield platform, in its seventh acquihire or acquisition this year — reinforcing its bid to become a one-stop shop for all things onchain, The Block reports.

What’s the Scoop?

Team Acqui-Hired: Sensible co-founders Jacob Frantz and Zachary Salmon have joined Coinbase to help lead its onchain consumer product strategy. Sensible will shut down by October 10.
Consumer DeFi Focus: Coinbase said the pair will work on simplifying DeFi access and building user-facing onchain experiences, drawing on Sensible’s background in DeFi-powered yield products.
Seventh Deal This Year: The deal marks Coinbase’s seventh acquisition or acquihire in 2025, following Liquifi, Spindl, Deribit, and others, as it races to build out its “everything exchange” vision.

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