BlackRock's Crypto Plans for 2025 | CIO Samara Cohen
Join us as we sit down with Samara Cohen, Chief Investment Officer of ETFs and Index Investments at BlackRock. Samara shares insights into how the world's largest asset manager views Bitcoin and Ethereum ETFs, the evolving role of blockchain in traditional finance, and BlackRock's broader digital asset strategy for 2025. We explore the bridges between crypto and TradFi, the maturation of crypto markets, and how these financial innovations might shape the portfolios of tomorrow. Don’t miss this conversation about the future of crypto in institutional finance.
BlackRock’s Crypto Vision for 2025: Insights from CIO Samara Cohen
The crypto world has been buzzing with excitement since Bitcoin and Ethereum ETFs burst onto the scene, bridging the gap between traditional finance (TradFi) and blockchain. On this episode of Bankless, we had the privilege of hosting Samara Cohen, Chief Investment Officer of ETFs and Index Investments at BlackRock, who shared a behind-the-scenes look at how the world’s largest asset manager is navigating and shaping this new frontier.
Crypto Meets TradFi: The Bridge and Its Impact
BlackRock’s entry into the crypto ETF space marked a watershed moment. Samara highlighted how Bitcoin ETFs, categorized as exchange-traded products (ETPs), have established a bridge between crypto and TradFi, offering institutional and retail investors a familiar vehicle for accessing digital assets. The success of these ETPs isn’t measured solely by price action but by their ability to provide precise tracking, high market quality, and meaningful portfolio diversification.
Ethereum ETFs, while newer to the scene, have seen strong performance despite narratives suggesting otherwise. Samara explained that the distinction between Bitcoin and Ethereum is more than just technical—it’s about how each fits into an investor’s portfolio. While Bitcoin is often viewed as a digital store of value, Ethereum’s role as a versatile platform for decentralized applications offers a more nuanced investment thesis.
What’s Next for Crypto ETFs?
Looking to 2025, BlackRock aims to deepen its focus on Bitcoin and Ethereum while fostering market maturity. The launch of options on these ETPs has been a game-changer, enabling investors to manage risk more effectively and fostering market transparency. Samara emphasized that this growing ecosystem is critical for the long-term resilience and adoption of crypto assets.
While BlackRock’s near-term strategy remains focused on Bitcoin and Ethereum, the company is closely monitoring broader opportunities, including tokenization and stablecoins. These initiatives, alongside crypto, are part of a three-pillar strategy designed to integrate blockchain innovation into traditional financial systems.
Navigating Regulation and Building Confidence
With a new U.S. administration and regulatory clarity on the horizon, Samara expressed optimism about the future. BlackRock’s engagement with policymakers aims to strike a balance between innovation and investor protection—a foundation for sustainable growth in crypto markets.
A Message of Optimism
Samara’s closing message was one of hope and collaboration. Despite challenges in 2023, she believes that 2025 offers a chance for the crypto industry to realign with its mission: building a transparent, accessible, and resilient financial system.
As crypto enters its next chapter, guided by institutions like BlackRock, the stage is set for innovation, integration, and growth. Whether you’re a crypto native or a TradFi enthusiast, the opportunities are vast—and this is just the beginning.