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Ethereum Weekly

Agentic Commerce Everywhere

Hoffman makes the hard sell for agentic commerce for the non-believers and mild-believers.
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Mar 21, 20264 min read
Agentic Commerce Everywhere
Published on Mar 21, 2026
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gm Bankless Nation,
Agents have been the only topic that matters in tech in 2026. They've also been a key shared surface area for AI and crypto bullishness.

In today's essay, David Hoffman makes the hard sell on agentic commerce for the non-believers and mild-believers.

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Sponsor: MegaETH — Crypto has new apps, finally.

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OPINION
The Race to Build Agentic Commerce
Bankless Author: David Hoffman

Agentic commerce. Agentic commerce. Agentic commerce. 

If you are interested in AI, crypto, and the economic topology of the internet, then this 2025 Ben Thompson article The Agentic Web and Original Sin should be required reading. 

The thesis of this article is highly topical to some pretty big Bankless podcast episodes we’ve done in the past:

  1. Reinventing the Internet with Marc Andreessen
This is where Marc gives the idea of the “Original Sin of the Internet”, which was to not include a native payments system at genesis. As a result of that, the ad model of the internet took hold. Users became the product, content was free, and websites simply were a clearinghouse between users’ eyeballs and advertisers' products. 
  1. How Crypto Fixes the Internet with Antonio García Martínez
Antonio argues something counter to Marc’s thesis – ads are good actually, and the ads actually fueled the growth of the internet by harmonizing the interests of the three relevant parties: Users, websites, and advertisers. 

Ben Thompson agrees with Antonio, and says Marc is too hard on himself. There was no intuitive way to integrate money into the internet before stablecoins. 

But now, in 2026, we have capable AI agents, stablecoins, and blockchains with enough bandwidth for microtransactions. Combined, these three technologies have the potential to reconstruct the internet as we know it today. 

How? First, if you’re keeping up with the frontier of AI technology, you should notice that your time spent on ChatGPT or Claude is replacing the time you spend “browsing the web.” AI is becoming the default interface for users on the internet. In addition to that, I also think that the visual form factor of ChatGPT and Claude basically looking like the now-archaic Google search bar will be viewed as skeuomorphic in the future. 

Our podcast with Illia Polosukhin will come out this week, where he’ll tell you...


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WHAT YOU MISSED
SEC Clarity

📈 The Asset

🏛️ The Protocol

📱 The Apps

🤫 The Privacy Stack

🐸 The Culture

💽 The Tech

.  .  .
WEEKLY ROLLUP
This Should Be Bullish... Right?

Ryan and David break down a historic week for crypto as the SEC and CFTC finally deliver long-awaited clarity, classifying major tokens and reshaping the market.

At the same time, Bitcoin is outperforming stocks and gold amid global tensions, raising the key question: is this a real regime shift or just a relief rally? They also cover the rise of prediction markets, the emerging battle for agentic payments (Tempo vs. Stripe/Coinbase), and crypto’s cultural moment with Vanity Fair and the upcoming SBF Netflix series.

Tune into this week’s Rollup! 👇

Not financial or tax advice. This newsletter is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This newsletter is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here.